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Natural Awakenings - Alachua, Citrus, Marion, Sumter Co & The Villages, FL

Naturally Pure and Locally Made Grooming Aids

Naturally Pure [3 Images] Click Any Image To Expand

Naturally Pure by Christen provides high-quality, natural soap and body products free from harmful chemicals. Sole owner Christen Maddock, a certified esthetician, says, "It's my goal to bring luxury to your bath, and nourish your skin, one bar at a time."


“When I heard that the chemicals we use could be damaging to the Earth and even unhealthy for me and my family, I tried to learn more. Surprisingly, I found that carcinogens were in our lotions, soaps, makeup, baby shampoo, household cleaning products and more! I set out on a mission to find a healthier option. My products are always handcrafted, never mass-produced and never tested on animals.”


After moving to Ocala during the 2008 recession, Maddock used her skincare education to make products for family and friends. After several years of study and formulating, Naturally Pure started at the original Ocala farmers’ market in 2011. “Naturally Pure by Christen sells clean, green, bath and body products that are good for your body and good for Mother Earth when they go down the drain,” she explains.


Offerings include coconut milk artisan soap, whipped sugar scrub, luffa soap, lip butters, healthy deodorants, Shea la Creme Hand & Body Cream, bath bombs, skincare and essential oils. All products are plant-based, phthalate-free, petrochemical-free, formaldehyde and formaldehyde donor-free and paraben-free. Naturally Pure is also cruelty-free and contains no animal byproducts.


Maddock shares, “I only purchase my ingredients from places that can provide me with documentation or certification of their purity. I try to source as many ingredients locally as I can. Many of my products are made with local fruits, including oranges and limes picked straight from the trees! We’ve also used fresh coconuts brought back from South Florida. I also only use local honey purchased from our local farmers’ market.”


Her bestsellers are artisan bar soaps and Whipped Sugar Scrubs. “My artisan soap is made using the cold process soap making method, in order to keep our oils as cool as possible to preserve the benefits of plant-derived butters and oils. Each batch is hand-blended with pure coconut milk to give you the best bar of soap you've ever used, “ advises Maddock. “My sugar scrubs are a thick, but light, texture that are whipped with avocado oil. They cleanse, exfoliate and leave your skin soft and moisturized without leaving your shower floor slippery.”


Maddock sees growing interest in ingredients such as charcoal, rose and vitamin C and notes, “I think CBD-infused products will continue to gain a lot of popularity in 2021!”



Products may be purchased online. at the Ocala Downtown Market from 9 a.m. to 2 p.m. Sat., Polished Nail Salon, in Ocala, Tipped in Tampa, in Tampa, and Face2Face, in Dade City. For more information, call 352-433-6290 or visit